:root{
  --paper:#F4EEE4; --surface:#FBF7F0; --card:#FFFFFF;
  --ink:#1B1A17; --muted:#635D53;
  --accent:#9C3E1D; --accent-soft:#EAD9CE;
  --case-cat:#9C4F26; --case-ws:#2F5D53; --case-ww:#825A1D; --case-mg:#33415C;
  --case-cat-tint:#F2E4D8; --case-ws-tint:#E3ECE8; --case-ww-tint:#F1E7D5; --case-mg-tint:#E5E9EE;
  --line:rgba(27,26,23,.12); --line-strong:rgba(27,26,23,.22);
  --header-bg:rgba(244,238,228,.82);
  --shadow:0 18px 40px -24px rgba(27,26,23,.4);
  --radius:18px; --maxw:1120px;
  --sans:"Inter",-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Arial,sans-serif;
  --display:"Fraunces",Georgia,"Times New Roman",serif;
}
html[data-theme="dark"]{
  --paper:#151412; --surface:#1C1A16; --card:#232019;
  --ink:#F2EBDD; --muted:#A79E8E;
  --accent:#DB7444; --accent-soft:#3A2A20;
  --line:rgba(242,235,221,.13); --line-strong:rgba(242,235,221,.24);
  --header-bg:rgba(21,20,18,.82);
  --shadow:0 20px 46px -22px rgba(0,0,0,.7);
  --case-cat-tint:#2E2019; --case-ws-tint:#16211D; --case-ww-tint:#2B2013; --case-mg-tint:#191E28;
}
*{box-sizing:border-box;margin:0;padding:0}
/* scroll-behavior stays "auto": smooth is handled selectively via JS (app.js) so that
   in-page nav clicks animate smoothly, while the initial jump to a URL hash on load
   is instant and unaffected by async layout shifts (web fonts / lazy images) */
html{scroll-behavior:auto}

/* ---- accessibility: focus + skip-link ---- */
:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:6px}
.btn:focus-visible,.chip:focus-visible,.theme-toggle:focus-visible,.burger:focus-visible{outline-offset:4px}
.skip-link{position:absolute;left:12px;top:-60px;z-index:120;background:var(--ink);color:var(--paper);
  padding:10px 16px;border-radius:10px;font-weight:600;font-size:14px;transition:top .2s}
.skip-link:focus{top:12px}

/* ---- image placeholder (fallback for broken/missing images) ---- */
.img-ph{display:flex;align-items:center;justify-content:center;text-align:center;width:100%;height:100%;
  min-height:180px;padding:22px;background:
    linear-gradient(135deg,var(--accent-soft),transparent 70%),var(--surface);
  color:var(--muted);font-size:14px;font-weight:500;letter-spacing:.01em;line-height:1.4}
.img-ph span{max-width:80%}
.img-ph::before{content:"";display:inline-block;width:7px;height:7px;background:var(--accent);border-radius:2px;margin-right:8px;vertical-align:middle}
.case-poster .img-ph{min-height:0}
.frame.is-ph{cursor:default}
.frame.is-ph::after{display:none}
.frame.is-ph:hover img{transform:none}
body{font-family:var(--sans);background:var(--paper);color:var(--ink);line-height:1.6;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;transition:background .3s,color .3s}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
section{padding:clamp(64px,9vw,96px) 0}
section[id]{scroll-margin-top:84px}
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-size:13px;font-weight:600;
  letter-spacing:.14em;text-transform:uppercase;color:var(--accent)}
.eyebrow::before{content:"";width:7px;height:7px;flex:none;background:var(--accent);border-radius:2px}
h1,h2,h3{font-family:var(--display);font-weight:600;line-height:1.08;letter-spacing:-.01em}
.section-head{margin-bottom:48px;max-width:720px}
.section-head h2{font-size:clamp(30px,4.4vw,46px)}
.section-head p{color:var(--muted);max-width:560px;font-size:17px;line-height:1.55;margin-top:16px}

/* progress + reveal (reveal only hides when JS is on) */
#progress{position:fixed;top:0;left:0;height:3px;width:0;z-index:100;background:linear-gradient(90deg,var(--accent),#e0895f);transition:width .1s linear}
html.js .reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.7,.2,1)}
html.js .reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){html.js .reveal{opacity:1;transform:none;transition:none}.marquee-track{animation:none!important}}

/* header */
header.nav{position:sticky;top:0;z-index:50;background:var(--header-bg);
  backdrop-filter:saturate(150%) blur(12px);border-bottom:1px solid var(--line);transition:background .3s}
.nav-inner{display:flex;align-items:center;justify-content:space-between;height:68px;gap:16px}
.brand{display:flex;align-items:center;gap:12px;font-weight:600;font-family:var(--display);font-size:18px}
.brand .mark{width:38px;height:38px;border-radius:10px;flex:none;background:var(--ink);color:var(--paper);
  display:grid;place-items:center;font-family:var(--display);font-size:15px}
nav.links{display:flex;gap:26px}
nav.links a{font-size:15px;color:var(--muted);transition:color .2s}
nav.links a:hover{color:var(--ink)}
nav.links a.active{color:var(--ink)}
nav.links a.active::after{content:"";display:block;height:2px;border-radius:2px;background:var(--accent);margin-top:3px}
.nav-right{display:flex;align-items:center;gap:14px}
.status-pill{display:inline-flex;align-items:center;gap:8px;font-size:13px;font-weight:500;color:var(--ink)}
.dot{width:8px;height:8px;border-radius:50%;background:#328058;box-shadow:0 0 0 3px rgba(50,128,88,.18)}
.back-link{font-size:15px;color:var(--muted);display:inline-flex;align-items:center;gap:7px;transition:color .2s}
.back-link:hover{color:var(--ink)}
.theme-toggle{width:40px;height:40px;border-radius:10px;border:1px solid var(--line-strong);
  background:transparent;color:var(--ink);cursor:pointer;display:grid;place-items:center;transition:.2s}
.theme-toggle:hover{background:var(--accent-soft);border-color:var(--accent)}
.theme-toggle svg{width:19px;height:19px;stroke:currentColor;fill:none;stroke-width:1.8}
html[data-theme="dark"] .icon-moon{display:none}
html[data-theme="light"] .icon-sun{display:none}
/* burger + mobile menu */
.burger{display:none;width:40px;height:40px;border-radius:10px;border:1px solid var(--line-strong);
  background:transparent;color:var(--ink);cursor:pointer;flex-direction:column;align-items:center;
  justify-content:center;gap:5px;padding:0}
.burger span{display:block;width:18px;height:2px;background:currentColor;border-radius:2px;transition:.25s}
body.menu-open .burger span:nth-child(1){transform:translateY(7px) rotate(45deg)}
body.menu-open .burger span:nth-child(2){opacity:0}
body.menu-open .burger span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.mobile-menu{position:fixed;inset:0 0 0 auto;width:min(82vw,320px);z-index:60;background:var(--card);
  border-left:1px solid var(--line);box-shadow:var(--shadow);padding:88px 28px 32px;
  transform:translateX(100%);transition:transform .3s cubic-bezier(.2,.7,.2,1);display:flex;flex-direction:column;gap:6px}
body.menu-open .mobile-menu{transform:none}
.mobile-menu a{font-family:var(--display);font-size:22px;color:var(--ink);padding:12px 0;border-bottom:1px solid var(--line)}
.mobile-menu a:last-child{border-bottom:0}
.menu-overlay{position:fixed;inset:0;z-index:55;background:rgba(12,11,9,.5);opacity:0;visibility:hidden;transition:.3s}
body.menu-open .menu-overlay{opacity:1;visibility:visible}
@media(max-width:900px){nav.links{display:none}.status-pill{display:none}.burger{display:flex}}
@media(min-width:901px){.mobile-menu,.menu-overlay{display:none}}

/* filters: empty state */
.no-results{display:none;padding:40px 0;color:var(--muted);font-size:16px}
.cases-grid.is-empty + .no-results{display:block}

/* hero (landing) */
.hero{padding-top:72px;padding-bottom:40px}
.hero-grid{display:grid;grid-template-columns:1.35fr .9fr;gap:56px;align-items:center}
/* wider header band: nav + hero span more of the viewport than the 1120px content sections below */
header.nav .wrap,.hero.wrap{max-width:1320px}
.hero .eyebrow{margin-bottom:22px}
.hero .eyebrow.pill{
  border:1px solid var(--line-strong); border-radius:999px; padding:9px 18px;
  background:var(--card); gap:8px;
}
.hero h1{
  font-size:clamp(38px,6vw,68px); line-height:1.04; margin-bottom:24px;
}
.hero h1 .hl{
  font-style:normal; background:var(--accent-soft); border-radius:8px;
  padding:.02em .18em; box-decoration-break:clone; -webkit-box-decoration-break:clone;
}
.hero .lede{font-size:19px;color:var(--muted);max-width:560px;margin-bottom:32px}

/* clients strip (под hero) */
.clients-strip{
  display:flex; flex-wrap:wrap; align-items:center; gap:14px 32px;
  margin-top:40px; padding-top:28px; border-top:1px solid var(--line);
}
.clients-strip .label{
  font-size:12px; font-weight:700; letter-spacing:.1em; text-transform:uppercase;
  color:var(--muted); white-space:nowrap;
}
.clients-strip .clients-list{ display:flex; flex-wrap:wrap; gap:10px 30px; }
.clients-strip .clients-list span{
  font-family:var(--display); font-size:16px; color:var(--ink); opacity:.82;
}
@media(max-width:640px){ .clients-strip{ flex-direction:column; align-items:flex-start; gap:12px; } }

/* growth timeline (experience overview) */
.timeline{
  position:relative; display:grid; grid-template-columns:repeat(4,1fr); gap:24px;
  margin-bottom:56px;
}
.timeline::before{
  content:""; position:absolute; top:11px; left:0; right:0; height:1px; background:var(--line-strong);
}
.timeline-item{ position:relative; padding-top:44px; }
.timeline-item::before{
  content:""; position:absolute; top:0; left:0; width:24px; height:24px; border-radius:50%;
  border:2px solid var(--line-strong); background:var(--paper);
}
.timeline-year{ font-size:14px; font-weight:700; color:var(--ink); opacity:.65; margin-bottom:8px; }
.timeline-item h4{ font-family:var(--display); font-weight:500; font-size:19px; margin-bottom:6px; }
.timeline-item p{ font-size:14px; color:var(--muted); line-height:1.5; }
@media(max-width:760px){
  .timeline{ grid-template-columns:1fr 1fr; row-gap:36px; }
  .timeline::before{ display:none; }
}
@media(max-width:480px){ .timeline{ grid-template-columns:1fr; } }
.cta-row{display:flex;gap:14px;flex-wrap:wrap}
.btn{display:inline-flex;align-items:center;gap:8px;padding:13px 22px;border-radius:999px;
  font-weight:600;font-size:15px;border:1px solid var(--ink);transition:.2s;cursor:pointer}
.btn.primary{background:var(--ink);color:var(--paper)}
.btn.primary:hover{background:var(--accent);border-color:var(--accent);color:#fff}
.btn.ghost:hover{background:var(--ink);color:var(--paper)}
.portrait-wrap{position:relative}
.portrait{position:relative;z-index:1;aspect-ratio:4/5;border-radius:22px;overflow:hidden;border:1px solid var(--line-strong);background:linear-gradient(150deg,#E7D6C6,#C9A78F)}
.portrait img{width:100%;height:100%;object-fit:cover}
@media(max-width:860px){.hero-grid{grid-template-columns:1fr;gap:40px}.portrait{max-width:340px}}

/* marquee */
.marquee{border-top:1px solid var(--line);border-bottom:1px solid var(--line);overflow:hidden;padding:18px 0;background:var(--surface)}
.marquee-track{display:flex;white-space:nowrap;animation:scroll 34s linear infinite;width:max-content}
.marquee-track span{font-family:var(--display);font-size:18px;color:var(--ink);padding:0 26px;opacity:.75}
.marquee-track .sep{opacity:.4;padding:0}
@keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}

/* stats */
.stats{background:var(--surface)}
.stats-intro{max-width:620px;color:var(--muted);font-size:17px;margin-bottom:48px}
.stats-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:16px}
.stat{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:28px 26px}
.stat .num{font-family:var(--display);font-size:clamp(34px,4vw,48px);color:var(--accent);line-height:1}
.stat .lbl{margin-top:12px;font-size:14px;color:var(--muted)}
@media(max-width:900px){.stats-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.stats-grid{grid-template-columns:1fr}}

/* case cards */
.filters{display:flex;gap:2px;flex-wrap:wrap;margin-bottom:36px;align-items:center}
.chip{border:0;background:transparent;color:var(--muted);padding:6px 8px;
  border-radius:6px;font-size:14px;font-weight:500;cursor:pointer;font-family:var(--sans);transition:color .2s}
.chip:hover{color:var(--ink)}
.chip.active{color:var(--ink);text-decoration:underline;text-underline-offset:5px;text-decoration-color:var(--accent);text-decoration-thickness:2px}
.chip:not(:last-child)::after{content:"·";color:var(--line-strong);margin-left:6px;font-weight:400;text-decoration:none}
.cases-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px}
@media(max-width:760px){.cases-grid{grid-template-columns:1fr}}
.case-card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;
  display:flex;flex-direction:column;transition:transform .25s,box-shadow .25s,border-color .25s}
.case-card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--line-strong)}
.case-poster{position:relative;aspect-ratio:16/11;overflow:hidden;border-bottom:1px solid var(--line);
  display:flex;align-items:center;justify-content:center;padding:30px}
.case-poster.tone-cat{background:var(--case-cat-tint)}
.case-poster.tone-ws{background:var(--case-ws-tint)}
.case-poster.tone-ww{background:var(--case-ww-tint)}
.case-poster.tone-mg{background:var(--case-mg-tint)}
.case-index{position:absolute;top:16px;left:18px;font-family:var(--display);font-size:13px;
  letter-spacing:.12em;color:var(--ink);opacity:.5;z-index:3}
/* card thumbnail: browser-window chrome around the real screenshot, on a pale tinted
   backdrop instead of a saturated brand block — window shape stays constant, the
   screenshot's own aspect ratio decides the rest, so nothing gets cropped */
.collage{position:relative;width:90%;background:var(--card);border-radius:10px;
  border:1px solid var(--line-strong);overflow:hidden;box-shadow:var(--shadow);
  padding-top:23px;box-sizing:border-box;transition:transform .35s ease}
.collage::after{content:"";position:absolute;top:10px;left:11px;width:6px;height:6px;border-radius:50%;
  background:var(--line-strong);box-shadow:11px 0 0 var(--line-strong),22px 0 0 var(--line-strong)}
.collage img{width:100%;display:block}
.case-card:hover .collage{transform:translateY(-2px)}
.case-body{padding:26px;display:flex;flex-direction:column;gap:10px;flex:1}
.case-body .co{font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--accent)}
.tags{display:flex;gap:8px;flex-wrap:wrap}
.tag{font-size:12px;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:var(--muted);
  border:1px solid var(--line);border-radius:6px;padding:4px 9px}
.case-body h3{font-size:23px}
.case-body p{color:var(--muted);font-size:15px}
.metric-badge{margin-top:auto;display:inline-flex;align-items:center;gap:8px;font-size:14px;font-weight:600;color:var(--accent)}

/* services */
.services{background:var(--surface)}
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
@media(max-width:860px){.svc-grid{grid-template-columns:1fr}}
.svc{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:28px 26px}
.svc-num{display:block;font-size:13px;font-weight:600;letter-spacing:.14em;color:var(--ink);opacity:.62}
.svc h3{font-size:20px;margin:14px 0 8px}
.svc p{color:var(--muted);font-size:15px}

/* experience */
.exp-item{display:grid;grid-template-columns:150px 1fr;gap:32px;padding:32px 0;border-top:1px solid var(--line)}
.exp-item:last-child{border-bottom:1px solid var(--line)}
.exp-item .years{font-size:15px;color:var(--muted);font-weight:500;padding-top:4px}
.exp-item h3{font-size:24px;margin-bottom:4px}
.exp-item .role{color:var(--ink);font-weight:600;font-size:14px;letter-spacing:.03em;margin-bottom:12px;display:block}
.exp-item p{color:var(--ink);opacity:.86;font-size:15px;max-width:640px}
@media(max-width:640px){.exp-item{grid-template-columns:1fr;gap:8px}}

/* about */
.about-grid{display:grid;grid-template-columns:1.3fr .8fr;gap:56px;align-items:start}
@media(max-width:860px){.about-grid{grid-template-columns:1fr;gap:36px}}
.about-grid h3{font-size:26px;margin-bottom:20px;max-width:520px}
.about-grid p{color:var(--ink);opacity:.86;margin-bottom:16px}
.about-grid strong{color:var(--ink);font-weight:600}
.meta{border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:var(--card)}
.meta .row{display:flex;justify-content:space-between;gap:16px;padding:15px 20px;border-bottom:1px solid var(--line);font-size:15px}
.meta .row:last-child{border-bottom:0}
.meta .row .k{color:var(--muted)}
.meta .row .v{font-weight:600;text-align:right}

/* contact */
.contact{text-align:center}
.contact h2{font-size:clamp(34px,5.6vw,60px);margin-bottom:28px}
.contact h2 .hl{font-style:italic}
.contact .lede{font-size:18px;color:var(--muted);max-width:600px;margin:-8px auto 32px}
.contact .cta-row{justify-content:center;margin-bottom:20px}
.contact .note{color:var(--muted);font-size:15px;letter-spacing:.01em}
footer.site{border-top:1px solid var(--line);padding:40px 0;background:var(--surface)}
.foot-inner{display:flex;justify-content:space-between;align-items:center;gap:10px 22px;flex-wrap:wrap;color:var(--muted);font-size:13px;letter-spacing:.02em}
.foot-inner a{color:var(--ink);font-weight:500}
.foot-inner a:hover{color:var(--accent)}
.facts .v a:hover,.other-item h3 a:hover,.after .val a:hover{color:var(--accent)}

/* ============ CASE PAGE ============ */
.case-hero{padding:72px 0 8px}
.case-hero .kicker{margin-bottom:18px}
.case-hero h1{font-size:clamp(34px,5.6vw,64px);max-width:900px;margin-bottom:22px}
.case-hero .sub{color:var(--muted);font-size:19px;max-width:680px}
.case-cover{margin:44px 0 8px}
.case-cover .frame{border-radius:var(--radius);aspect-ratio:16/9;background:var(--surface);display:flex;align-items:center;justify-content:center}
.case-cover .frame img{width:100%;height:100%;object-fit:contain}

/* meta + toc */
.case-meta{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin:40px 0 8px}
@media(max-width:760px){.case-meta{grid-template-columns:1fr}}
.facts,.toc-card{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:28px 26px}
.facts .frow{padding:13px 0;border-bottom:1px solid var(--line)}
.facts .frow:first-child{padding-top:0}
.facts .frow:last-child{border-bottom:0;padding-bottom:0}
.facts .k{font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);margin-bottom:4px}
.facts .v{font-size:15px}
.toc-card .toc-title{display:flex;align-items:baseline;justify-content:space-between;gap:10px;font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);margin-bottom:8px}
.toc-card .read-time{font-size:11px;font-weight:500;letter-spacing:.02em;text-transform:none;color:var(--muted)}
.toc a{display:flex;justify-content:space-between;gap:12px;padding:12px 0;border-bottom:1px solid var(--line);font-size:15px;color:var(--muted);transition:color .2s}
.toc a:last-child{border-bottom:0}
.toc a .tnum{font-size:12px;color:var(--muted);opacity:.7}
.toc a:hover{color:var(--ink)}
.toc a.active{color:var(--ink);font-weight:600}
.toc a.active .tnum{color:var(--accent);opacity:1}

/* case sections */
.case-main{padding:40px 0 20px}
.case-section{padding:44px 0;border-top:1px solid var(--line);scroll-margin-top:90px}
.case-section .snum{font-size:13px;font-weight:600;letter-spacing:.14em;color:var(--accent);display:block;margin-bottom:10px}
.case-section h2{font-size:clamp(26px,3.4vw,36px);margin-bottom:18px;max-width:760px}
.case-section p{color:var(--ink);opacity:.86;margin-bottom:16px;max-width:760px;font-size:16px}
.case-section p:last-child{margin-bottom:0}
.lead-label{font-size:13px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);margin-bottom:8px}
.hyp{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:8px 0}
@media(max-width:680px){.hyp{grid-template-columns:1fr}}
.hyp .card{background:var(--surface);border:1px solid var(--line);border-left:3px solid var(--accent);border-radius:12px;padding:18px 20px}
.hyp .card b{font-size:12px;font-weight:700;letter-spacing:.08em;color:var(--muted)}
.hyp .card p{margin:8px 0 0;font-size:15px}
.hyp .card .verdict{display:inline-block;margin-top:12px;font-size:12px;font-weight:700;letter-spacing:.04em;
  text-transform:uppercase;color:var(--accent);background:var(--accent-soft);padding:4px 10px;border-radius:6px}

/* fraction-style finding cards (research / test results) */
.finding-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:16px 0}
@media(max-width:680px){.finding-grid{grid-template-columns:1fr}}
.finding{background:var(--surface);border:1px solid var(--line);border-left:3px solid var(--accent);border-radius:12px;padding:20px 22px}
.finding .fnum{font-family:var(--display);font-size:clamp(28px,3.4vw,36px);color:var(--accent);line-height:1}
.finding .flbl{display:block;margin-top:8px;font-size:14px;font-weight:600;color:var(--ink)}
.finding p{margin:6px 0 0;font-size:14px;color:var(--muted)}
.insight-list{list-style:none;display:flex;flex-direction:column;gap:12px;margin:10px 0;max-width:760px}
.insight-list li{position:relative;padding-left:34px;color:var(--ink);opacity:.86}
.insight-list li::before{content:"";position:absolute;left:0;top:12px;width:20px;height:1px;background:var(--accent)}
.insight-list li strong{font-weight:700}
.result-strip{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin:8px 0}
@media(max-width:820px){.result-strip{grid-template-columns:repeat(2,1fr)}}
.result-strip .stat{background:var(--surface)}

/* figures */
figure{margin:18px 0 24px}
.case-section>figure,.case-section>.shot-row{margin-bottom:24px}
.frame{position:relative;border:1px solid var(--line);border-radius:14px;overflow:hidden;background:var(--card);box-shadow:var(--shadow);cursor:zoom-in}
.frame img{width:100%;display:block;transition:transform .55s cubic-bezier(.2,.7,.2,1)}
.frame:hover img{transform:scale(1.035)}
.frame::after{content:"⤢ Открыть";position:absolute;top:10px;right:10px;padding:6px 10px;border-radius:8px;
  background:rgba(20,19,16,.66);color:#fff;font:600 12px/1 var(--sans);letter-spacing:.03em;opacity:0;
  transform:translateY(-4px);transition:.25s;pointer-events:none;backdrop-filter:blur(3px)}
.frame:hover::after{opacity:1;transform:none}
figcaption{margin-top:10px;font-size:13px;color:var(--muted);letter-spacing:.02em}
/* shot-row: pair figures at a consistent visual size regardless of each screenshot's
   native aspect ratio — letterbox into an equal-height frame instead of stretching
   one image taller/wider than its neighbour */
.shot-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.shot-row .frame{aspect-ratio:4/3;background:var(--surface);display:flex;align-items:center;justify-content:center}
.shot-row .frame img{width:100%;height:100%;object-fit:contain}
@media(max-width:680px){.shot-row{grid-template-columns:1fr}.shot-row .frame{aspect-ratio:16/11}}
/* standalone single-shot figures (incl. .artifact): same letterboxing idea as shot-row,
   so a tall phone crop and a wide dashboard export both sit in the same shaped frame
   instead of one towering over the page and the other looking tiny */
.case-section>figure .frame{aspect-ratio:16/9;background:var(--surface);display:flex;align-items:center;justify-content:center}
.case-section>figure .frame img{width:100%;height:100%;object-fit:contain}
@media(max-width:680px){.case-section>figure .frame{aspect-ratio:4/3}}

/* tall modifier — for portrait artifacts like a full Mind Map, where forcing
   16:9 would shrink the diagram to unreadable size. Keeps the same letterbox
   idea, just a taller box so the source image actually fills it. */
.case-section>figure .frame.tall{aspect-ratio:3/4}
@media(max-width:680px){.case-section>figure .frame.tall{aspect-ratio:3/4}}

/* live Figma prototype embed — same card language as .frame (border, radius,
   shadow) but holds an iframe instead of a zoomable image */
.proto-embed{position:relative;border:1px solid var(--line);border-radius:14px;overflow:hidden;
  background:var(--card);box-shadow:var(--shadow);aspect-ratio:16/9}
.proto-embed iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.proto-embed-label{display:flex;align-items:center;gap:8px;margin:0 0 10px;font-size:13px;color:var(--muted)}
.proto-embed-label b{color:var(--ink);font-weight:600}
@media(max-width:680px){.proto-embed{aspect-ratio:4/3}}

/* interactive clickthrough clone (CAT case, section 05) — same card language as
   .proto-embed but holds a static screenshot + invisible hotspot buttons instead
   of a live Figma iframe, so it works with no external dependency */
.proto-clone{aspect-ratio:1920/1024;cursor:default}
.proto-clone .proto-screen{position:absolute;inset:0;width:100%;height:100%;display:block;
  -webkit-user-select:none;user-select:none;pointer-events:none}
.proto-hot{position:absolute;margin:0;padding:0;border:0;background:rgba(76,110,245,0);
  cursor:pointer;-webkit-tap-highlight-color:transparent;border-radius:4px;transition:background .15s ease}
.proto-hot:hover,.proto-hot:focus-visible{background:rgba(76,110,245,.12);
  box-shadow:inset 0 0 0 1.5px rgba(76,110,245,.45)}
.proto-hot:focus-visible{outline:none}
.proto-clone[data-screen="login"] .proto-hot-nav{display:none}
.proto-clone:not([data-screen="login"]) .proto-hot-login{display:none}
.proto-chrome{position:absolute;top:10px;right:10px;display:flex;align-items:center;gap:8px;
  font-size:12px;z-index:2}
.proto-chrome-label{background:rgba(27,26,23,.78);color:#F4EEE4;padding:4px 10px;border-radius:20px;
  font-weight:500;letter-spacing:.02em;backdrop-filter:blur(3px)}
.proto-reset{background:rgba(27,26,23,.78);color:#F4EEE4;border:0;padding:4px 10px;border-radius:20px;
  cursor:pointer;font:inherit;font-size:12px;transition:background .15s ease}
.proto-reset:hover{background:rgba(27,26,23,.92)}
.proto-clone[data-screen="login"] .proto-reset{display:none}
@media(max-width:680px){.proto-clone{aspect-ratio:1920/1024}}

/* next-case nav */
.case-nav{border-top:1px solid var(--line);padding:40px 0 20px;display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;align-items:center}
.case-nav .next{text-align:right}
.case-nav .lbl{font-size:13px;color:var(--muted);letter-spacing:.06em;text-transform:uppercase}
.case-nav .ttl{font-family:var(--display);font-size:22px;margin-top:4px}
.case-nav a.ttl:hover{color:var(--accent)}

/* lightbox (injected by app.js) */
#lb{position:fixed;inset:0;z-index:200;display:none;align-items:center;justify-content:center;background:rgba(12,11,9,.93);backdrop-filter:blur(5px);overflow:hidden}
#lb.open{display:flex}
#lb .lb-img{max-width:92vw;max-height:84vh;border-radius:10px;box-shadow:0 30px 90px -20px rgba(0,0,0,.8);
  cursor:zoom-in;user-select:none;-webkit-user-drag:none}
#lb .lb-img.zoomed{cursor:grab}
#lb .lb-img.zoomed.dragging{cursor:grabbing}
#lb .lb-cap{position:fixed;bottom:20px;left:0;right:0;text-align:center;color:#e9e4da;font-size:14px;padding:0 24px;pointer-events:none}
#lb .lb-count{position:fixed;top:22px;left:26px;color:#b7b0a4;font-size:13px;letter-spacing:.1em}
#lb .lb-zoomlvl{position:fixed;top:22px;left:50%;transform:translateX(-50%);color:#b7b0a4;font-size:13px;letter-spacing:.05em;pointer-events:none;display:none}
#lb .lb-hint{position:fixed;bottom:56px;left:0;right:0;text-align:center;color:#e9e4da;font-size:13px;
  opacity:0;transition:opacity .4s;pointer-events:none;letter-spacing:.01em}
#lb .lb-hint.show{opacity:.85}
#lb button{position:fixed;background:rgba(255,255,255,.09);border:1px solid rgba(255,255,255,.22);color:#fff;width:48px;height:48px;border-radius:50%;font-size:22px;cursor:pointer;display:grid;place-items:center;transition:.2s;z-index:2}
#lb button:hover{background:rgba(255,255,255,.2)}
#lb .lb-close{top:18px;right:24px;font-size:18px}
#lb .lb-prev{left:24px;top:50%;transform:translateY(-50%)}
#lb .lb-next{right:24px;top:50%;transform:translateY(-50%)}
@media(max-width:640px){#lb .lb-prev{left:8px}#lb .lb-next{right:8px}#lb button{width:42px;height:42px}#lb .lb-img{max-width:96vw}#lb .lb-zoomlvl{display:none!important}}

/* ============ v2 additions ============ */

/* hero verbs — hover highlight (приём Глории Ло) */
.verbs{display:flex;flex-wrap:wrap;align-items:center;gap:6px 12px;margin:0 0 28px;
  font-family:var(--display);font-size:clamp(19px,2.2vw,24px);line-height:1.2}
.verbs b{font-weight:500;color:var(--ink);cursor:default;transition:color .25s,transform .25s;display:inline-block}
.verbs b:hover{transform:translateY(-2px)}
.verbs b:nth-of-type(1):hover{color:#B14A2C}
.verbs b:nth-of-type(2):hover{color:#3E7C59}
.verbs b:nth-of-type(3):hover{color:#2F6DB0}
.verbs b:nth-of-type(4):hover{color:#B0872F}
.verbs i{color:var(--accent);font-style:normal;opacity:.6;font-size:.8em}

/* skills / tools inventory */
.skills-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
@media(max-width:900px){.skills-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.skills-grid{grid-template-columns:1fr}}
.skill-col{background:var(--card);border:1px solid var(--line);border-radius:var(--radius);padding:28px 26px}
.skill-col h3{font-size:13px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:var(--muted);margin-bottom:14px}
.skill-col ul{list-style:none;display:flex;flex-direction:column;gap:9px}
.skill-col li{font-size:14.5px;color:var(--ink);opacity:.85;padding-left:16px;position:relative}
.skill-col li::before{content:"";position:absolute;left:0;top:9px;width:7px;height:1px;background:var(--accent)}

/* other work */
.other-list{border-top:1px solid var(--line)}
.other-item{display:grid;grid-template-columns:1fr auto;gap:20px;align-items:baseline;padding:28px 0;border-bottom:1px solid var(--line)}
.other-item h3{font-size:19px;margin-bottom:4px}
.other-item p{color:var(--muted);font-size:14.5px;max-width:640px}
.other-item .kind{font-size:12px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);white-space:nowrap}

/* case: business goal / success criteria (урок Эми Ву) */
.goal-card{display:grid;grid-template-columns:1fr 1fr;gap:24px;background:var(--surface);
  border:1px solid var(--line);border-left:3px solid var(--accent);border-radius:14px;padding:28px 26px;margin:32px 0 8px}
@media(max-width:680px){.goal-card{grid-template-columns:1fr;gap:16px}}
.goal-card .g .k{font-size:12px;font-weight:700;letter-spacing:.09em;text-transform:uppercase;color:var(--accent);margin-bottom:8px}
.goal-card .g .v{font-size:16px;color:var(--ink);line-height:1.5}
.goal-card .g .v strong{font-weight:600}

/* case: margin / reflection note (приём Элизабет Лин) */
.aside-note{border-left:2px solid var(--accent);padding:2px 0 2px 18px;margin:20px 0;max-width:620px;
  font-family:var(--display);font-style:italic;font-size:17px;line-height:1.5;color:var(--muted)}
.aside-note b{font-style:normal;font-weight:600;color:var(--accent);display:block;font-size:12px;letter-spacing:.08em;
  text-transform:uppercase;margin-bottom:6px}

/* case: after-launch outcome band */
.after{display:flex;flex-wrap:wrap;gap:10px 26px;align-items:baseline;background:var(--accent-soft);
  border-radius:12px;padding:18px 22px;margin:20px 0 4px}
.after .lead{font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--accent)}
.after .val{font-size:16px;color:var(--ink)}
html[data-theme="dark"] .after{background:var(--accent-soft)}
.values{margin-top:24px}
.section-head p em{font-style:italic;opacity:.75}

/* ============ v2.1: showreel + process artifacts ============ */

/* showreel — auto-scrolling strip of real screens */
.showreel{border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  overflow:hidden;background:var(--surface);padding:26px 0}
.showreel-track{display:flex;gap:22px;width:max-content;animation:reel 60s linear infinite}
.showreel:hover .showreel-track{animation-play-state:paused}
.showreel figure{width:clamp(240px,26vw,340px);flex:none;margin:0}
.showreel .frame{border:1px solid var(--line);border-radius:12px;overflow:hidden;
  box-shadow:0 14px 34px -22px rgba(27,26,23,.5);background:var(--card);cursor:default}
.showreel .frame::after{display:none}
.showreel .frame img{width:100%;height:190px;object-fit:cover;object-position:top;display:block}
@keyframes reel{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media(prefers-reduced-motion:reduce){.showreel-track{animation:none;flex-wrap:nowrap;overflow-x:auto}}

/* process artifacts — scrapbook look (приём Элизабет Лин) */
figure.artifact .frame{border:1px solid var(--line-strong);border-radius:6px;
  box-shadow:0 12px 30px -18px rgba(27,26,23,.45);transform:rotate(-.7deg);transition:transform .3s}
figure.artifact:hover .frame{transform:rotate(0)}
.shot-row figure.artifact:nth-child(even) .frame{transform:rotate(.7deg)}
.shot-row figure.artifact:nth-child(even):hover .frame{transform:rotate(0)}
figure.artifact figcaption{font-family:var(--display);font-style:italic}
figure.artifact figcaption::before{content:"✎ Артефакт · ";font-style:normal;font-weight:600;color:var(--accent)}